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3 Ways to Build the Perfect List for Your Next Direct Mail Campaign


By Allegra - Annapolis

3 Ways to Build the Perfect List for Your Next Direct Mail Campaign

In today’s digital world, the physicality of direct mail can help amplify your marketing strategy to break through the clutter and drive action. In fact, according to the Online Marketing Institute, direct mail yields the highest conversion rates for both B2B and B2C campaigns in terms of response rates. When it comes to direct mail…


4 Benefits of Facebook Live that Can Enhance Your Digital Marketing Plan


By Allegra - Annapolis

4 Benefits of Facebook Live that Can Enhance Your Digital Marketing Plan

Since its debut in January 2016, Facebook Live – the service that allows users to live-stream video directly from their mobile devices to their friends and page followers – has infiltrated every user’s timeline and changed the way the world views live news. In fact, Facebook says that one in every five videos is a…


Fall in Love with Promotional Products


By Allegra - Annapolis

Fall in Love with Promotional Products

Fall is the perfect time for small business marketers to make a bold move that leaves lasting impressions on current and potential customers ahead of the busy year-end holiday season. One of the most effective and cost-efficient ways to increase your brand’s awareness is with promotional products. According to a recent Advertising Specialty Institute (ASI)…


The Ripple Effect: How to be An Everyday Innovator


By Allegra - Annapolis

The Ripple Effect: How to be An Everyday Innovator

When it comes to developing fresh approaches that lead to significant growth and powerful transformation, many leaders of businesses and nonprofits struggle with out-of-the-box thinking. In fact, research shows that 98 percent of adults don’t consider themselves creative and 80 percent of Americans report feeling an increasing amount of pressure to be productive rather than…


4 Tips for Creating Engaging B2B Content


By Allegra - Annapolis

4 Tips for Creating Engaging B2B Content

Intentional or not, most businesses and organizations create an enormous amount of content every day. With more web writing, blogs, emails, case studies and the like, the risk of favoring quantity over quality grows. Content should be engaging, educational and/or actionable to your key audience. Here are four reminders for your content producers: 1. Share…